Founder, Chief Vibe Officer, and Superpreneur Sinelli Concepts International, Inc.

Jeff Sinelli serves as Founder, CEO, and Chief Vibe Officer of Sinelli Concepts and its subsidiary brands. He often says, “Anything is Possible.” That includes creating and growing iconic brands, including Which Wich? Superior Sandwiches; Genghis Grill; Paciugo Gelato & Caffè; Burguesa Brands; and Supernova Coffee. Aggregately, these concepts have grown both domestically and internationally, to nearly 1,000 locations.

Sinelli created Which Wich in 2003, prompting QSR Magazine to refer to him as a “branding phenom” upon its launch. By 2018, Which Wich has expanded to nearly 500 locations throughout the United States, and has opened in seven international countries with more than 100 more locations in development.

In 2012, Gourmet named Sinelli one of The Top 25 American Food Entrepreneurs, an honor he shares with the likes of Howard Schultz, Martha Stewart, and Emeril Lagasse, among other household names.

In 2020, Supernova Beverage Company launched its first products changing the coffee world and powering the ‘preneurs of the world.